There is no shortage of content flowing through today's enterprises, including data, documents, graphics, videos, and more. This is raw material that provides a wealth of opportunities, many of which are untapped, to businesses. The catch is that this data and content is scattered across various systems inside and outside of enterprises. Plus, there is not enough understanding of who views which content, and what is motivating them to consume the content. As more organizations seek to embrace digital transformation, they are turning to content automation as a way to deliver information quickly and effectively to their customers. Read article…