Dezota's Raison D'être
The price of light is less than the cost of darkness.
Arthur C. Nielsen
The Oxford dictionary defines the phrase “from A to Z” as “over the entire range; completely.” Zed is the pronunciation of the letter Z in Commonwealth English (“zee” in American English). The company name Dezota is simply “A to Zed” written backwards. The name is meant to invoke the concept that the greatest insights come from a comprehensive view.
Dezota is the vision of Principal Consultant Brian Holman. Brian has worked in strategic positions at a billion-dollar technology company, founded and sold a venture funded software company, and transformed a legacy North American consumer products company into a technology-driven agile business with a significantly expanded international footprint. He has negotiated a technology acquisition from Cisco and lead due diligence on several other potential company acquisitions. He has served in CxO level positions for 18 years.