The whole picture has always mattered.

Hello there. I'm Brian Holman, the founder and CEO of Dezota. I'm inviting you into my home office today. The steampunk style is of my own creation, with meaningful kitsch collected from Bangkok to Beijing to Berlin over a 30-year executive career. I've had wonderful opportunities to found companies, raise venture capital, and work for multinational companies. I've also seen companies I believed in fail, shut down, or be sold. Through it all, I've wanted to build for the long term. But my story starts on a farm in central Utah. We grew up pretty poor. There were seven children, and Dad worked a full-time job in town to make ends meet, even though farming was his passion. Mom made my clothes. She took a patch from worn-out Lee jeans and stitched it on the homemade jeans she made for me. A neighbor in my class made sure the other kids knew. At the time I was embarrassed, now I look back with love for my mother and her sacrifices. That background shaped how my wife Julie and I handle our finances. We've tried to live below our means even when salaries increased. That helped in the lean years between executive jobs. Now here's something you might not expect. Most of what I've saved didn't come from a company being sold. It came from slow and steady saving in an employer 401(k), taking the matching funds, and increasing contributions as circumstances permitted. I'm 56. Julie is two years younger and teaches kindergarten. We can see retirement on the horizon. Without a pension paying us for life, we're asking questions that may sound familiar. When should we retire? How much should we take out each year? Will we run out of money? What if the market takes a big hit just before retirement? What do we want to leave our children? Our five children are married and we have six grandchildren. Our children are building their families and their financial futures. We want WealthProof to help people starting out, approaching retirement, and already drawing on savings. Ultimately, I am building WealthProof for myself. A modest inheritance Julie received brought us to a financial advisor we never would have sought out at that point in our lives. 28 years later, he's still our financial advisor. WealthProof isn't trying to replace your advisor or brokerage firm. We want to help you understand whether your financial choices are aligned with your goals. Connecting your financial records helps us bring together information held by your financial providers and surface insights in a meaningful and intuitive way. That can support better conversations with you, your spouse, and your financial advisor. The real value is exploring how different choices could affect your future. As I said, WealthProof isn't a financial advisor. We haven't invented a crystal ball. Decisions need careful consideration. Investing always involves risk. Our AI companion can help you explore questions about your finances and model different strategies. Behind it is our WealthProof AI Router designed to give you control over the financial information shared with AI models. You're trusting us with your information and we take that responsibility seriously. We're planning a closed pilot late in 2026 and a public launch in the first quarter of 2027. Our tagline is, “Know what is. Explore what if.” That's what I want for my own family, a clearer understanding of where we stand and how today's choices could shape our future. I can't wait to see what it helps you discover about yours. Thanks for listening. Goodbye. WealthProof. Know What Is. Explore What If.