Dezota — Insightshttps://www.dezota.com/insights/Perspectives on useful technology, financial understanding and Dezota’s next chapter.enThe Principles Guiding WealthProof Toward Launchhttps://www.dezota.com/insights/principles-for-launching-wealthproof/https://www.dezota.com/insights/principles-for-launching-wealthproof/Introducing Our Approach to Financial Clarity: the draft principles guiding how we build WealthProof and explain its results.Brian HolmanMon, 21 Sep 2026 14:00:00 GMTWhat Consumer Financial Empowerment Means to Ushttps://www.dezota.com/insights/consumer-financial-empowerment/https://www.dezota.com/insights/consumer-financial-empowerment/What Dezota means by consumer financial empowerment, and how that purpose is shaping WealthProof's development.Brian HolmanMon, 07 Sep 2026 14:00:00 GMTTrust Is Built Before Launchhttps://www.dezota.com/insights/trust-before-launch/https://www.dezota.com/insights/trust-before-launch/The product and management decisions that shape trust before a financial technology company opens its doors.Brian HolmanMon, 03 Aug 2026 14:00:00 GMTKnow What Is Before Exploring What Ifhttps://www.dezota.com/insights/know-what-is/https://www.dezota.com/insights/know-what-is/How a clear starting point and visible assumptions can make financial exploration more useful.Brian HolmanMon, 06 Jul 2026 14:00:00 GMTArtificial Intelligence Should Help Us Understand, Not Just Answerhttps://www.dezota.com/insights/ai-should-help-us-understand/https://www.dezota.com/insights/ai-should-help-us-understand/Why useful AI in financial software needs traceable information, visible limits, and room for human judgment.Brian HolmanMon, 01 Jun 2026 14:00:00 GMTFinancial Lives Change. Our Tools Should Make Room for That.https://www.dezota.com/insights/financial-lives-change/https://www.dezota.com/insights/financial-lives-change/Useful financial tools should make room for changing circumstances, incomplete histories, and the questions that emerge during a transition.Brian HolmanMon, 04 May 2026 14:00:00 GMTEvery Number Has a Story—and a Sourcehttps://www.dezota.com/insights/every-number-has-a-story/https://www.dezota.com/insights/every-number-has-a-story/A financial number becomes more useful when we can understand its source, its assumptions, and the questions it can actually answer.Brian HolmanMon, 06 Apr 2026 14:00:00 GMTWhen Financial Headlines Disagreehttps://www.dezota.com/insights/when-headlines-disagree/https://www.dezota.com/insights/when-headlines-disagree/Conflicting financial headlines become easier to examine when we separate evidence, expectations, time horizons, and personal relevance.Brian HolmanMon, 02 Mar 2026 15:00:00 GMTGood Technology Starts with Better Questionshttps://www.dezota.com/insights/better-questions/https://www.dezota.com/insights/better-questions/Lessons from consumer software and complex financial systems on understanding the real need before choosing a solution.Brian HolmanMon, 02 Feb 2026 15:00:00 GMTA Financial Picture Should Be More Than a Numberhttps://www.dezota.com/insights/a-financial-picture/https://www.dezota.com/insights/a-financial-picture/A balance can tell us how much. Understanding what it means requires a closer look at the life, priorities, and questions around it.Brian HolmanMon, 05 Jan 2026 15:00:00 GMTA New Chapter, Built on a Long Viewhttps://www.dezota.com/insights/a-new-chapter/https://www.dezota.com/insights/a-new-chapter/Why Dezota's next chapter brings executive experience, years of research, and a commitment to financial understanding together.Brian HolmanMon, 01 Dec 2025 15:00:00 GMT